US siteOpen OEM Vs Locked OEM
Only a few ODM Make Everything
Just a handful of Original Design Manufacturers (ODMs) make all Intel x86 based equipment globally. Tier 1 Original Equipment Manufacturers (OEMs) such as HP, Dell and Cisco (amongst many others) then systematically re-brand and lock down every hardware and/or software facet that is relevant to their business model.
Systematic Re-Branding and Lock-Down of Every Facet
Many appliances come preloaded with locked firmware and software making it impossible to re-purpose these devices later. Proprietary storage servers are often completely locked at all levels – hardware, firmware and software. This includes from the chassis all the way down to CPUs, NICs, RAM, DACs, SSDs and even HDDs.
In the network domain, most proprietary switches cannot run a different network operating system.
Hyperscalers provides the same hardware, but without re-branding or locking it down, giving customers the freedom to upgrade, repurpose, and optimise their systems whenever needed.
Problems with the Locked OEM
- Even though vendors don’t manufacture core components like CPUs, RAM, SSDs, HDDs, or even the chassis or firmware, customers are still prevented from using genuine parts from the original manufacturers. Many Tier-1 systems are locked at the BMC and BIOS level, making simple upgrades or replacements impossible.
- If you decide to change your virtualization, orchestration, or network OS platform, you may find the hardware blocked from running anything outside the OEM’s ecosystem. When this follows already high licensing and support costs, both your existing hardware and new licences can quickly become sunk investments.
Not Intended to Benefit YOU 
Proprietary OEMs spend significant time and money locking down hardware, firmware, and software-and those costs are passed directly to customers. In effect, you end up funding a system that then forces you to buy future upgrades and components from the same vendor. It’s hard to see how that could ever be in the customer’s best interest.
How is HYPERSCALERS Different?
Hyperscalers was founded around the principles of open hardware and software, inspired by the Open Compute Project. Just as open source reshaped the software world, open hardware is levelling the field for modern compute, storage, and networking across both Tier 1 and hyperscale technologies. We live this philosophy through our supply partnerships, our branding approach, and the industry events and communities we actively support. We’re committed to the open ecosystem because we believe it’s the right path forward for the future of advanced service delivery.
Hyperscalers differentiates itself to its customers in two main ways:
- We never re-brand nor lock-down our products. Hyperscalers is proud to use only the highest quality chassis, component and commodity items. We want our customers to know what they are getting - the best. Customers are free to select and install any genuine CPU, DIMM, SSD, HDD, NIC and so on. Our OEM customers are completely free also to rebrand and lock things down if they want to (something we don’t go out of our way to encourage).
- We ourselves however never re-brand or lock-down any appliance - software or hardware. Customers are free to swap out the Network Operating System NOS and install another one. They are also free to swap out the hypervisor, orchestration, file system or operating system layers for whatever else they wish to use.
The nature of equipment lifecycle refresh planning is evolving beyond warranty-driven 3-year “rip and replace” cycles. Eliminating the roadblock of locked in technology sunk costs is a key element in this.
Contact us to Hyperscale your Services Today
Hyperscalers' 10 Core Functions:
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